Cookie Routing

    When working with multiple affiliate networks, cookie routing prevents duplicate commissions through intelligent deduplication.

    How it works

    The conversion tracking of QUALITYCLICK can be used as a cookie router for tracking across different networks. Following the last-cookie-wins principle, only the network pixel that generated the last click is served.

    Setup in 3 steps

    1. Create partner accounts for networks

    Create a separate partner account in QUALITYCLICK for each external network (e.g. PartnerID 98765 for "Network A", PartnerID 12345 for "Network B").

    2. Add network pixels

    Under the respective partner account → Conversion Tracking, enter the network's original tracking pixel and approve it:

    Example: Network pixel
    <img src="https://www.network-a.com/pixel.aspx
        ?orderid=<% tid %>
        &programID=456
        &amount=<% umsatz %>"
      width="2" height="3" border="0" />

    3. Set up redirect URL

    Route all clicks from external networks through QUALITYCLICK via a redirect:

    Redirect URL
    https://partner.your-site.com/go.cgi
      ?pid=98765
      &wmid=cc
      &cpid=1
      &subid=NETWORK_PARTNER_ID
      &target=https://www.your-shop.com

    How deduplication works

    When the QUALITYCLICK tracking pixel is called, it automatically checks: which partner/network account generated the last click (cookie check)? Only that account's conversion tracking code is served.

    💡Tip
    Extend the redirect URL with a SubID containing the network's PartnerID. This allows you to analyze the network accounts in QUALITYCLICK in detail.
    Still have questions?
    Our team is here to help with your integration — personally and competently.