What Makes Good Affiliate Software?
Jan Bischoff, December 8, 2016
QUALITYCLICK launched in May 2000 as 'Partner Program Software 1.0' in the German market. Over the years, extensions were added: support for multiple partner programs, currencies, and languages – plus many improvements driven by client requests.
What actually makes affiliate software good? It depends heavily on the use case, of course. But at its core, good software should cover everything needed to run a partner program:
- Reliable tracking – first-party and server-to-server, so no conversions are lost
- Flexible commission models – PPC, PPL, PPS, tiered commissions, lifetime, revenue share
- Full whitelabel capability – your domain, your logo, your colors, your documents
- Comprehensive analytics – real-time reports, customer journey, fraud detection
- Fast and competent support – ours averages under 30 minutes
- Good documentation – manuals for affiliates and managers, API docs
- GDPR compliance – hosted in Germany, no third-country data transfer
Technology alone accounts for only 10% of your partner program's success. The rest comes from your strategy, the quality of your affiliates, and the attractiveness of your commissions.
Further reading: Affiliate Marketing Introduction for Entrepreneurs
Questions: info@qualityclick.com | Request a demo