Anchor Tracking

Advantages

• Organic links: Partner links look like regular links to your site
• First-party cookies: The cookie is set directly on your shop domain and is not blocked by browsers
• No redirect: The visitor is not routed through the go.cgi
• SEO-friendly: Search engines evaluate direct links positively

How it works

The tracking information is encoded as an anchor (#) at the end of the URL:

https://www.your-shop.com/summer-dresses#Q4S02C12

The markers mean:

• # – Start of the tracking information
• Q – Creative ID (for statistics)
• S – SubID (optional, set by the partner)
• C – PartnerID

A JavaScript (getpid.js) on your site reads the information from the anchor and sets a first-party cookie.

Setting up getpid.js

Step 1: Download the script — when anchor tracking is enabled, available at:

https://partner.your-site.com/scripts/getpid.js?cpid=PROGRAMID

Step 2: Copy the script to your shop server (improves loading speed)

Step 3: Include the script on every landing page, e.g. in the header or footer

Anchor tracking transaction pixel

The tracking code for transactions differs for anchor tracking from the standard code. You can find the correct code under System → Tracking Codes.

Options

• Encrypted PartnerIDs: Prevents third parties from scanning for affiliate links. Activation by the QUALITYCLICK team.
• SubID restriction: With anchor tracking, the SubID may only contain lowercase letters and numbers.
• Tracking parameters: If you use external parameters (e.g. utm for analytics), the anchor (#Q..C..) must always be at the end of the URL.