Tracking Basics

How tracking works

Tracking in QUALITYCLICK is based on a simple principle:

1. A visitor clicks on a creative from your partner
2. QUALITYCLICK sets a cookie in the visitor's browser and redirects them to your shop
3. The visitor purchases a product or completes a desired action (lead)
4. On the order confirmation page, the tracking pixel is called
5. The pixel reads the cookie, identifies the partner and creates an open transaction

Cookie duration

The cookie duration determines how long after a click a transaction can still be attributed to the partner. Typical durations range from 30 to 90 days.

Configuration: Settings menu (gear icon top right) → Creatives → Categories

The duration is set per creative category and applies to all creatives in that category.

Which cookies are set

When a creative is clicked, QUALITYCLICK sets these cookies (where 1 is the program ID):

uid=7697714432679113
pid=35
wmid=28
prid=0
start=1245152058
valid=1247744058
subid=
ref=

If QUALITYCLICK runs on a subdomain (e.g. partner.your-site.com), the cookies can be read on all subdomains of the same domain.

Gross vs. net clicks

QUALITYCLICK distinguishes between gross and net clicks:

• Gross clicks: Every single click is counted — including double-clicks from the same visitor
• Net clicks: Multiple clicks from the same IP address or cookie ID within a time window are consolidated into one click

The deduplication time window varies by tracking method:

Statistics generally show net values. In many reports (controlling, click statistics) you can switch between gross and net.

Tracking methods comparison